Modern & Affluent

Johnnie Walker

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Johnnie Walker Blue Label 'NYC Championships' bottle, inspired by the New York Knicks, displayed on a dark surface with a New York City skyline in the background.
The Portfolio

Johnnie Walker Blue Label Unveils Knicks-Inspired Bottle

Johnnie Walker Blue Label has released a new $289 bottle featuring a special 'NYC Championships' design, but it is not an official partnership with the New York Knicks or the NBA, according to Robb Re

Chen Wei·June 23, 2026