Modern & Affluent

Swatch

2 articles

Massive crowds surge towards a Swatch store entrance, causing chaos and leading to its closure during the Audemars Piguet collaboration launch.
The Portfolio

Audemars Piguet Swatch Launch Chaos Shuts Stores Worldwide

Imagine the scene: Swatch stores across the UK, Europe, and the US, besieged by crowds so fervent they had to close their doors on May 16.

Olivier Dubois·May 18, 2026
A luxurious Audemars Piguet and Swatch collaboration pocket watch, showcasing intricate mechanical design and a blend of iconic brand aesthetics.
The Wardrobe

Swatch and Audemars Piguet Launch Royal Pop Pocket Watch

Forget wristwatches: on May 16, 2026, Audemars Piguet and Swatch will drop a new 'Royal Pop' line of mechanical pocket watches, available only in-store.

Chen Wei·May 12, 2026