At $640,000, Ferrari's first fully electric car, the Luce, arrives with four doors and five seats, a stark departure from the brand's V12 heritage. $640,000 immediately places the Luce in an ultra-luxury segment, targeting a new demographic of affluent buyers. Ferrari built its legacy on exclusive two-seater, combustion-engine sports cars. Yet, its inaugural electric vehicle is a five-seater, four-door model, a profound shift in core identity. Ferrari is clearly prioritizing market expansion and future relevance in an electrified world, a move that risks alienating some long-standing brand loyalists.
Redefining Ferrari: Power, Practicality, and Electrification
The Luce, Ferrari's first EV, is a five-seater, four-door model developed with LoveFrom agency. It features four Ferrari-made electric motors, one on each wheel, producing a combined 1035 horsepower (Car and Driver). The four Ferrari-made electric motors allow acceleration to 60mph in approximately 2.5 seconds (BBC). The Luce's immense power proves Ferrari believes extreme performance extends beyond combustion engines. Its multi-passenger design signals a new focus: an opulent, high-speed family experience, a clear departure from its two-door, V12 legacy.
What the Ferrari Luce EV Offers
The Luce's $640,000 price point for a multi-passenger EV creates a new ultra-luxury segment. The new ultra-luxury segment values utility and electric performance at an unprecedented premium, moving beyond typical luxury EVs. By launching a five-seater, four-door model as its first EV, Ferrari clearly shifts its historical focus. The brand aims to capture affluent families and those seeking luxury utility, expanding its market beyond traditional sports car purists. Ferrari's future ultra-luxury strategy now hinges on this broader appeal.
How the Luce EV Redefines Ferrari's Design
Ferrari's collaboration with the LoveFrom agency for the Luce signifies a profound brand transformation. Ferrari's collaboration with the LoveFrom agency means Ferrari is not merely building an EV, but actively redesigning the entire Ferrari experience and aesthetic for the electric era. The re-imagining of the Ferrari experience and aesthetic, a calculated risk, fundamentally reorients its brand identity, pushing Ferrari towards a broader luxury market.
When Will the Ferrari 4-door EV Be Released?
Ferrari officially unveiled the Luce on a Monday (Reuters). Designated as the 2027 Ferrari Luce, it appears customer deliveries will begin in late 2026 or early 2027.
