Finding a cowboy hat is easy. Finding one that feels as though it belongs specifically to you is considerably harder.

Austin has a strong connection to Western style, but modern hat wearers are not necessarily looking for a generic interpretation of the cowboy hat. They may want traditional influences combined with contemporary proportions, distinctive materials, unusual details, or personal symbolism.

That is where Trovador Customs has carved out its identity.

Established in Austin in 2019, Trovador creates handcrafted custom cowboy hats and modern hats around the individual wearer. Its process is built around collaboration, personal style, color, shape, symbolism, and fit, with the company's philosophy describing the finished piece as a wearable self-portrait.